Scarce resources produce best environmental communication in Finland!
In the scope of the experiment, an operating model for producing an operating model for high-quality environmental communications was built together by several municipalities. The aim was to generate Finland's most effective and fun local climate and environmental communication in a positive and solution-oriented manner.
Results
- A "Check List" for positive and solution-oriented environmental communications was created.
- It was recognised that communication should be multichannel. The significance of social media was smaller than expected.
- It was surprising to learn was that today’s young people as previously value the school as a source of reliable information and wished to bring messages to schools.
Effects
- The municipalities participating in the project will continue to implement joint communications starting from spring 2020. Cooperation with schools will also continue.
- The experiment serves as an example for others of successful cooperation between municipalities.
In collaboration with
- City of Raisio
- City of Kaarina
- Municipality of Lieto
- City of Naantali
- Ministry of the Environment
